Marketing Strategy
Long-term success usually goes hand-in-hand with a strong foundation. Before anything, you need a strategy that defines where, when, and how your brand shows up to consumers.
J. Bowles Consulting aligns stakeholders to clearly define objectives and measurements of success. From there, we craft data-informed strategies designed to achieve greatness.
Whether it be a channel-specific project or a comprehensive marketing plan, we leverage every asset to its greatest potential.
Digital Operations
Technology has fundamentally changed the way brands and consumers interact. Businesses need to be aware of the consumer landscape and changes in their expectations.
J. Bowles Consulting can define and improve the digital initiatives or channels most relevant to your business (e.g. websites, social profiles, internal systems, etc.). Beyond that, we'll outline the workflows necessary to efficiently manage those platforms.
We can be thought of as an extension of your team. We want to answer questions and ensure you have the tools and knowledge needed to succeed long-term.
Data & Analytics
One of, if not the greatest strengths of digital marketing, is the use of data. At J. Bowles Consulting, we work with clients to highlight the metrics most important to their business.
Because data is so critical to our decision making (and targeting and machine learning), we work hard to ensure information is thorough and accurate.
Our goal is to empower clients with data. We encourage transparency in reporting and regularly spend time discussing results.
Digital Media Management
Based on your business needs and budget, we can tailor and execute upon a strategy that integrates the right channels and reaches the right audience.
Our efforts are always aligned to your objectives and we provide complete transparency into media spend and performance.
J. Bowles Consulting has extensive multi-channel management experience with campaigns of varying complexity and scale.